Tracker Business Toolkit
Business fleets presented a great growth opportunity to Tracker. Their conventional call centre driven sales mechanism was ineffective in dealing with business owners who require a more personal level of interaction. To date, the Tracker Business sales team had approached the challenge with ad-hoc sales sheets and presentations, customised for each sales engagement. A standardised approach was required that would still allow for basic customisation. A set of product cards was developed and presented with a flat-packed desk caddy to leverage the idea of a toolkit for business and enhance a face-to-face sales opportunity.
Business Toolkit Content
One of the challenges faced by Tracker’s Business sales team was that a prospective decision maker was typically a business owner rather than a dedicated fleet manager. To simplify the engagement, the product messaging was filtered and written around benefits rather than technology, which further enhanced Tracker’s brand positioning.